Our Values

In & Beyond Bath is a company driven by its values. Our values inform everything we do. By placing these values at the heart of our company, we believe our business will be sustainable and prosperous.

Our core values (in no particular order):

‣ Integrity, Commitment, Communication, Co-operation, Empowerment, Empathy, Positivity and Kindness and Sustainability.

‣ We are open-minded, inclusive and supportive. We believe in encouraging our team to excel and are committed to providing the opportunities to help our staff thrive, feel empowered and valued.

‣ We reject prejudice of any kind and have a zero-tolerance attitude towards abusive or dishonest behaviours. The success of our business relies on the commitment, integrity and cohesion of our team. We are committed to supporting our staff, hearing their concerns and empowering them to do a great job and enjoy a great work-life balance.


Our Approach

People First

Our team members are at the heart of everything we do. We employ capable, world-curious, honest team members and explicitly put our 'people first' ethos at the core of the business. We know that if our staff are happy, supported and empowered, they will deliver the outstanding service and care we want our guests to experience. Our focus on employing people on the basis of their character and integrity rather than on the basis of qualifications or experience is critical to our mission and creation a sustainable company.

Interactive / Engaging

Our services are as much about story-telling, interaction, engagement and experience as much as 'sight-seeing'. Out guiding style is conversational, relaxed, warm and responsive to our guests' needs and interests. We include hidden gems, local artisans and craftspeople, food and drink. We immerse our guests in our local culture and our delivery alters according to the guests we have in front of us.

Personalised & Responsive

From first contact to last, our aim is to provide a personalised, warm and responsive service that focuses on developing and maintaining the trust and confidence our customers need in order to purchase our services and feel that they are people, not numbers. We hope that our relationship with our customers will last long into the future and approach each new customer relationship with that in mind.

Sustainable & Socially Responsible

We are committed to building a sustainable business. This means we are committed to building long-term relationships with our team members, partners and guests through our approach and commitment to these. We also seek to be an environmentally conscious business that is committed to minimising our impact on the environment, both locally and more widely. We will regularly review our business model and practices to ensure that we are at the forefront of efforts to create a greener, more sustainable economy and preserve our heritage and countryside.

We aim to have a positive impact on everyone we engage with, including our local communities. We, therefore, will seek to use our resources to enrich those communities through charitable activities, both active and passive.